Virtual CPA Support for Online Sellers
Amazon deposits are not the whole story. Cindy knows where the rest of the numbers went.
ECommerce Accounting LLC helps online sellers turn marketplace activity, inventory, expenses, and taxes into books they can trust and decisions they can act on.
Not ordinary small-business accounting
The payout landed. That does not mean the books understood it.
A consultant sends an invoice and gets paid. A seller's money takes a longer route. Sales happen on a marketplace, fees and ad spend come out before anything moves, refunds trickle back, and a single net deposit lands in the bank.
Record only that deposit and the books show a business smaller than it is, with none of the costs that explain its margin. Add inventory bought months before it sells, a 1099-K reporting gross volume, and activity in more than one state, and ordinary bookkeeping stops telling the truth.
What sits inside one marketplace payout
Gross product sales
What customers actually paid
Referral and fulfillment fees
Taken out before the money moves
Advertising spend
Often charged against the same balance
Refunds, returns, reimbursements
Some reduce sales, some come back later
Inventory purchased
Cash spent now, cost recognized when it sells
The deposit
The only number the bank statement shows
Meet Cindy
Cindy built the firm to know the business—not just process the return.
After more than 25 years in public accounting, Cindy saw how the hectic pace and large client volumes got in the way of personal service. In 2019 she founded ECommerce Accounting LLC and chose to focus on online entrepreneurs, starting with the Amazon FBA sellers whose businesses she admired.
She limits the number of clients she takes on so she can stay personally involved, and she works virtually with sellers wherever they are.
- CPA
- QuickBooks Certified ProAdvisor
- Former Certified Fraud Examiner
- 25+ years in public accounting
- Founded 2019
The e-commerce financial foundation
Four things every seller's books have to get right.
- 01
Reconcile the Platforms
Organize payouts, fees, deposits, expenses, and sales activity so every deposit ties back to what actually sold.
- 02
Account for Inventory Correctly
Connect purchases, inventory, and cost of goods sold where applicable, so margin reflects the product you shipped.
- 03
Understand Real Profit and Cash
Create reports that help the owner see what the business is actually producing, and where the cash went.
- 04
Plan for Taxes Before Filing Season
Coordinate estimated payments, entity considerations, and year-round planning instead of April surprises.
Who the firm serves
Built first for Amazon FBA sellers.
Amazon FBA sellers are where Cindy's focus began: businesses with inventory sitting in fulfillment centers, fees deducted at the source, and payouts that never match the sales report on their own.
The firm works with e-commerce business owners more broadly, too. If you sell another way, tell Cindy how your business runs in the review request and she will tell you plainly whether she's the right fit.
How e-commerce accounting works hereFrom cleanup to ongoing clarity
Eight steps from “I don't know my numbers” to a monthly rhythm.
- 1
Identify the business model and platforms
- 2
Review the current books
- 3
Assess inventory and reporting
- 4
Confirm cleanup or setup requirements
- 5
Connect information securely
- 6
Establish a recurring close
- 7
Review financial results
- 8
Plan for taxes and future decisions
Founder-led, virtually delivered
You work with Cindy, not a queue.
High-volume services move files. Cindy deliberately keeps her client list small so she can talk with you regularly, know how your business is changing, and treat it as if it were her own.
SmartVault client portal
Documents move through a secure portal, not email attachments.
Recurring conversations
Regular check-ins to talk through results and what's coming next.
Organized requests
You're asked for what's needed, clearly, when it's needed.
Timely reporting
Monthly financials you can actually use to run the business.
- Existing clients: open SmartVault
In clients' words
“It takes specialized knowledge to help manage the finances in the continuously changing ecommerce landscape and Cindy has understood our business needs because she understands ecommerce.”
“Before Cindy, I had been three years in the e-commerce business with terrible bookkeeping records and did not know my numbers. Cindy and her team have patiently helped me get my records current, and I have a lot less stress come tax time now.”
“She implemented a smooth transition to her software and with very little effort on my part, I now have reliable monthly financials, my State and Federal taxes are under control and I am finally free to focus on tasks will really allow my business grow.”
Seller education
Questions sellers ask Cindy most.
- Do you work with sellers outside Missouri?
- Yes. ECommerce Accounting LLC is based in Fenton, Missouri, and works virtually with online sellers across the United States.
- Is the Amazon deposit the same as my income?
- No. A marketplace payout is what remains after fees, advertising, refunds, and other adjustments are netted out. Your books need the gross sales and each deduction recorded separately to show real profit and support your tax return.
- Does a 1099-K equal my taxable income?
- Not usually. A 1099-K reports gross payment volume. Fees, returns, cost of goods sold, and other expenses still have to be accounted for, which is why reconciled books matter before filing.
- Can you clean up books that have fallen behind?
- Yes. Cindy reviews the current books first, then confirms the cleanup or setup work needed before moving into a recurring monthly close.
- How do I send documents securely?
- Clients exchange documents through the firm's SmartVault client portal. Please do not send tax returns, bank details, or marketplace credentials through the website form.
Rooted in Fenton, serving sellers nationwide
A Missouri CPA firm with a national client list.
